2008 focuses on digital platforms

Development and expansion of web strategy topped the poll of publisher priorities for 2008 in the latest survey carried out by IFRA, the global newspaper research body, from Headlines (Newspaper Society)

What does the future hold?

Newspaper Society marketing director Robert Ray analyses the past 12 months and looks at what 2008 will bring in a piece that originally appeared in Marketing Week’s supplement The Year Ahead, from Headlines (Newspaper Society)

Three exclusive IAB podcasts

Industry experts discuss mobile advertising, social media and the future of internet marketing in three exclusive podcasts.  From the third annual IAB conference: Engage 2007

Marketing to children online

Peadar Drislane, from Azure, looks at the topical and challenging subject of advertising to children online.  From the IAB.

Connecting Business 3 - UK business media, a portrait of a £23bn industry

The third in a series of reports from the PPA designed to present a panoramic and up-to-date portrait of the business media sector - explaining its role, calculating its size and value, describing its structure and development – and forecasting its future.

Hard sell

Ad-spending usually plunges when economic growth slows. Will it be any different this time?From The Economist print edition

Online 2021 Videos; is this the future of internet marketing?

"Jump into the IAB branded De Lorean, fasten your seat belts and get ready to join our very own Guy Phillipson and chums in the year 2021 to celebrate 30 years of online..."

What’s in store for online in 2008?

Each new year the internet is awash with articles heralding the next big ‘something’ set to revolutionise the three big W’s. The IAB predict what's set to explode in popularity in 2008.

How not to annoy your customers

Is in-store television an effective advertising tool? Perhaps, if done right. From The Economist print edition

Exploring The Future of Radio

This paper from the RAB considers a number of issues facing radio: hanging patterns of media consumption, resulting from new digital consumer technologies; a well-funded and strong BBC; and a structural shift in advertising towards the internet; and concludes that the future of the sector is a lot brighter than we are often led to believe.

Wanna go to digital rehab? No No No: Talking to the born digital generation

As the first boot camp for the web obsessed opens in South Korea, IAB web manger Ben Butler discusses the importance of online to the ‘born digital’ generation and what this means for marketers.

‘Newspapers remain vibrant and relevant’

Newspapers –The Enduring Power of Print, Gavin O’Reilly, chief operating officer of Independent News and Media, delivered the upbeat message that newspapers will stand the test of time... from Headlines (Newspaper Society)

Worldwide Readership Research Symposium: Vienna 2007

Attended by the world’s leading media researchers, publishers, advertisers and advertising agents. Typically, 200 delegates from about 30 countries attended each symposium, joining in the lively discussion sessions.  There are 57 papers from the 2007 event, some less relevant than others - but don't be put off - some are well worth a view!!

Word of mouse

Will Facebook, MySpace and other social-networking sites transform advertising?  From The Economist print edition

Display advertising – is it any good?

With display enjoying the second largest share of all online advertising expenditure the IAB's head of marketing Kieron Matthews argues that there should no longer be any excuses a lack of creative consistency.

Following the paper trail...measuring your carbon footprint

Magazine publishers are feeling increasing pressure from governments, advertisers and the public to reduce carbon emissions. Time Inc, led by David Refkin, director of sustainable development, is on the case – and has been for years. Fifteen years, to be exact.  FIPP feature.

Seeing Digital: Rethinking Out of Home

We now spend more time out of home than we do in-home awake and out of home is experiencing an advertising sea-change. Digital technology, daypart targeting, interaction and remote copy delivery are now realities. 2007’s annual IPA/OAA Digital Outdoor event aimed to find out what this all means...

Visual pollution

Advertising firms fret over billboard bans.  From The Economist print edition

Local media web sites are the most trusted

“Local media online, and the advertising contained within it, shares the same qualities as the local newspaper” –Robert Ray, from Headlines (Newspaper Society)

Routes to success for consumer magazine websites Edition 3

This third study from the FIPP shows that among successful websites operated by consumer magazines, the trend in audiences is very strongly upwards, almost all sites have attracted new online-only advertisers, and for most sites the main competitors are different types of organisations than their print competitors.

The next big thing

Marketers hail the mobile phone as advertising's promised land. From The Economist print edition

Internet boosts UK advertising economy with 41.3% growth in first half of 2007

The latest internet adspend study from the IAB and PwC reveals that online has boosted UK advertising economy with 41.3% growth in first half of 2007.

At House & Home

What does it take to produce Canada’s most read home magazine and turn it into a successful multi-media company spanning television production, book publishing and a merchandise design division? FIPP speaks to Lynda Reeves, president of the independently owned House & Home Media.

Magazine websites roll the cameras

It was only a matter of time before magazine website editors started to roll the cameras. Unable to compete with the tactile, timeless gloss and style of print, websites are doing what they do best – offering a diverse range of up-to-the minute multimedia services, including fun and informative video clips.

Elle of an extension

From the outset of ELLE’s international expansion in the 1980s, brand extension has been at the heart of Hachette Filipacchi Médias’ strategy of leveraging the brand, reports the FIPP.

New research proves effectiveness of in-game advertising

IAB and CNET Networks collaboration reveals in-game advertising adds realism and creates positive feelings towards brands

The dawn of Business Media UK?

Addressing delegates on day one of Magazines and Business Media 2007, Tim Weller, chief executive of Incisive Media called for the creation of ‘Business Media UK’, a new public face for business media to reflect its success and in order to gain deserved recognition from Government, the City and the whole of the industry. Here is an abridged version of his speech.

The Power of Mobile

The explosion of new forms of digital media is changing the way people everywhere access and consume information and entertainment, having a direct impact on magazines and other traditional media industries.

Got game

Inserting advertisements into video games holds much promise. From The Economist print edition

Online advertising spend in Europe tops 8 billion Euros in 2006

IAB Europe announce that 2006 online advertising spend in Europe tops 8 billion Euros.

How Young People Use Media: Youth DNA Study

Young people perceive traditional media as more accurate, trustworthy and reliable than new media, but many get most of their news and information from another source entirely - family and friends.  Summary from World Association of Newspapers, full report can be accessed at the bottom of the page...

European TV Factbook - 2nd edition

Published by The Association of Commercial Television in Europe, this annual publication illustrates the breadth and diversity of content which is available now in Europe.

Talking Points...

Features and analyses from across the web: as we trawl the internet as part of our day-to-day existence, we keep an eye out for any reports we see that might be of interest.

As the sophistication of the media industry grows, keeping your knowledge broad and current will become more and more crucial to your career: you may not sell cross-platform solutions but your advertisers buy them!

We try and keep things edited down to what's most interesting and useful... if you think we've missed a really good source - please let us know so we can continue to build a resource that meets your needs.

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