Ari Galper, the creator of Unlock The Game® has put together a no-pressure based cold calling approach that doesn’t sacrifice your integrity for the sale. It’s transformational in that it allows you to be your natural self and not the “salesperson” that no one likes to hear from.
OLD SALES GURU MYTH # 1 - "Cold calling is a numbers game."
But, sales is only a numbers game when all you know is traditional selling. Yes, you can call people over and over, chase them until they listen to you so that you just go away. However there is a better - easier method of building trust and getting your product or service message across - all on one call. Simply by changing your sales approach you'll make FEWER CALLS and MORE SALES.
OLD SALES GURU MYTH # 2 - "Use a sales script to cold call."
People can tell when you're reading from a script, even if you think you're pretty good at it and getting away with it. There's nothing personal about it and people can pick that up. Being artificial just puts you into the typical "Salesperson" category. If you can learn to get your message across in a different way, you'll eliminate the negative triggers that can lose your sale within seconds.
OLD SALES GURU MYTH # 3 - "Focus on closing the sale."
Are you "going in for the kill" with your closing sale technique? - If you are, you could end up killing your deal instead. Old sales techniques do nothing more than pressure the client or prospect, and as a result they naturally want to retreat away from that pressure - and that pressure is you. By learning to avoid the "push and pull" dynamic between you and your prospect, you'll be able to move the sales process forward to get the result you want.
If you cold call or manage new business salespeople watch these 2 videos from Ari, and be sure to check out www.unlockthegame.com – we did and haven’t looked back!
