Well... we could spend years regurgitating and 'prettying up' what other people have already done really well, or we could go to the pub.
Here's our growing list of relevant glossaries and jargon busters... if you've found a better resource that you think we should let everyone know about, email us.
If there's a specific term that you are struggling with and want to know the meaning, email Uncle Stanley.
General Sales
Salesopedia.com
Magazines
Mongoose Atlantic - magazine ad sales Magforum.com
Alan Weaver - subscription marketing glossary
Newspapers
Newspaper Society
Online, interactive, new media
Internet Advertising Bureau
UTalkMarketing.com - internet jargon
A-Z of social media
ABCe Industry agreed metrics
internetadsales.com
IDS - interactive advertising
Mobile (phone) marketing association
Afterdawn.com - bit techy, don't be scared...
Outdoor, ambient
ClearChannel
AKA.tv - media networks
Eagle Outdoor (USA)
Collins Outdoor (USA)
Events
Convention Industry Council (USA)
Radio
Cumulus Media (USA)
Trent University (USA)
TV
Sky Media
UTalkMarketing.com - TV advertising jargon
Cable TV Advertising Bureau (USA)
Infomercial - direct response TV
OnMedia (USA)
Cinema
General advertising/media and others worth a peep...
Nielsen Media Research - comprehensive
Journalism UK - more general / for journalists but still useful
Fox Media
Clear Blue Group - direct marketing terms
Sauce (Aus) - marketing terms
Lightening Bug - viral ad agency
Ambro.com (USA)
The University of Texas Department of Advertising (USA)
SmartBiz.com (USA)
McGraw Hill (USA)
5MetaCom (USA)
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WHAT IS A 'BELLY BAND'...?
A belly band is an advertisement on a thin strip of paper/card that wraps around the "belly" of a magazine and is normally glued onto the edges of a double page spread advertisment for the same company inside the magazine.
This gives high impact, stealing the show on the front of the magazine and ensures that the advertiser's double page spread is the first thing that the reader sees.
NOT TO BE CONFUSED WITH
If you are pregnant, a belly band is an elasticated circle of fabric that helps support a big pregnant tummy during the last heavy couple of months...
In sailing, a belly band is an extra cloth of canvas across the belly of a topsail or course, below the fourth reef-band of a topsail, and the second reef-band of a course, to strengthen the sail midway between the lower reef and foot.
In roofing, a belly band adds emphasis, calling attention to the ornamental siding used to finish the upper wall... (eh?)
And finally, if you have a naughty male dog who likes to cock his leg on your furniture, a belly band can help to eradicate the problem almost straight away!
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