Stats crunch
As of February 2008, there were just under 249,000 advertising panels* (from small 4-sheet poster sites to huge 96-sheet billboards) in the UK, and just over 86,000 illuminated.
Top 20 Outdoor Advertisers in 2007
| Advertiser |
Spend £'s |
| BRITISH SKY BROADCASTING LTD |
18,793,603 |
| VODAFONE LTD |
18,048,863 |
| COI COMMUNICATIONS |
16,091,497 |
| VIRGIN MEDIA |
15,978,499 |
| TMOBILE NETWORK |
12,742,425 |
| O2 UK |
12,285,877 |
| ORANGE PLC |
11,856,460 |
| MULLER DAIRY (UK) LTD |
11,666,054 |
| INTERBREW UK LTD |
10,982,061 |
| WARNER BROS DISTRIBUTORS (UK) LTD |
10,555,409 |
| NOKIA UK LTD |
10,308,122 |
| COCA COLA GREAT BRITAIN |
10,120,232 |
| UNILEVER UK LTD |
9,959,727 |
| BT LTD |
9,839,277 |
| BANK OF SCOTLAND |
9,809,381 |
| ENTERTAINMENT FILMS |
9,706,724 |
| BRITISH GAS PLC |
9,522,049 |
| MCDONALDS RESTRS LTD |
9,423,632 |
| UNIVERSAL PICTURES LIMITED |
9,297,242 |
| RENAULT UK LTD |
8,352,239 |
| ALL OUTDOOR |
816,623,959 |
Source : Nielsen Media Research
* Source: POSTAR [www.postar.co.uk] market summary.
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