Outdoor & ambient - at least try to read this!
Essential reading to get you started...
Outdoor Advertising Association: Photographic Library
Excellent resource of images searchable by format, brand, type of media...
oaa.srl-online.com
Outdoor will have to work hard to maintain growth
A review of the outdoor advertising market, outlook and potential developments - covering 2006 but still relevant as a good grounding in the current market situation - from the IPA.
Click here to read the review
What qualifies as a great poster?
Some people say that outdoor advertising is the art form of this century, Larry Barker, ex creative director of BMP reviews his personal favourites across the years...
Click here to read the full piece
The digital shop window: gimmick or godsend?
Interesting article from SCREENS.tv (a site you should dip into regularly)... over the past few years we’ve seen dozens of good-looking window devices grabbing the attention of passers-by (and the media). But just how effective are these installations at grabbing customers?
Click here to find out...
Screens.tv is constantly updated with sharply-written articles that get straight to the point, don't distract with unnecessary jargon or waffle, and add the vital ingredient - informed, experienced analysis.
www.screens.tv
The Power of Posters and Converging Mobile Technology
Thought-piece from the team at OPEN@JCDecaux who offer strategic planning advice to clients, creatives and strategists - what is the real opportunity in extending the usage model of outdoor advertising?
Click here to view
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