Online - Stats crunch
Netcraft, a leading internet research house, recorded 165,719,150 individual websites in April 2008.
Online advertising has grown from being the smallest market sector in 2003 to the third largest in 2007, with a new high of £2,812.6 millions. This represents a 38% year-on-year like-for-like increase, taking the medium to a market share of 15.3% (up from 11.4% in 2006).
Internet advertising spend in 2007 exceeded the most generous forecasts and is now larger than press classifieds and regional newspapers. Forecasters predict it is likely to overtake TV advertising (in revenue) by the end of 2009.
For a really good overview of the online marketplace, check out this summary from the Internet Advertising Bureau (IAB): from 32 million people online (85% of whom have been at it for at least 3 years), 28.2m are using email, 13.6m are listening to music and 13.1m accessed the internet at work last month. UK adults conducted on average 124 internet searches each in March 2008, creating over 4 billion searches in total.
Hitwise UK - Top 20 Websites - January, 2008
Rank |
Website |
Market Share |
1. |
www.google.co.uk |
7.67% |
2. |
mail.live.com |
3.10% |
3. |
www.ebay.co.uk |
2.55% |
4. |
www.facebook.com |
1.88% |
5. |
www.google.com |
1.72% |
6. |
uk.msn.com |
1.68% |
7. |
www.bebo.com |
1.39% |
8. |
www.youtube.com |
1.10% |
9. |
news.bbc.co.uk |
1.00% |
10. |
www.myspace.com |
0.93% |
11. |
www.bbc.co.uk |
0.88% |
12. |
uk.mail.yahoo.com |
0.84% |
13. |
uk.yahoo.com |
0.81% |
14. |
www.microsoft.com |
0.78% |
15. |
www.orange.co.uk |
0.76% |
16. |
images.google.co.uk |
0.60% |
17. |
news.bbc.co.uk/sport |
0.59% |
18. |
www.amazon.co.uk |
0.54% |
19. |
www.wikipedia.org |
0.51% |
20. |
www.msn.com |
0.45% |
Sources: Hitwise, Netcraft, comScore
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