Online - at least try to read this!
Essential reading to get you started...
IAB Internet marketing guides
A great resource! Comprehensive guides – compiled by the IAB and their members – discussing all major and emerging online disciplines.
Click here to browse the guides
Web 2.0: the global brain
A discussion piece by Alexandra White, director of the Association of Online Publishers: Barely a feature is written or conference planned on the topic of media and audiences these days that doesn't talk about the apparent backlash by consumers against advertising.
Click here to read the article...
Guide to the IAB Brand Engagement Study
This download gives a helpful explanation of the methodology behind the IAB Brand Engagement Study, a whistlestop tour of the findings and what they mean for brand advertisers.
Click here to read the report
Google Zeitgeist
"Pulling together interesting search trends and patterns requires both computing power and human power too. Search statistics are automatically generated based on the billions of searches conducted on Google. With some help from humans, and a pigeon or two when they have time, these statistics and trends make their way from the depths of Google's hard drives to become the Google Zeitgeist findings."
Click here to view the search terms that are on the up
Smart Online: campaign for child safety on the internet
This case study describes how Profero and i-level delivered a hard-hitting campaign for the Home Office, to promote child safety on the internet.
Two children in every class have met in real life a new 'friend' they've
made online. The Home Office has been successful in educating children that they should not give out personal details to people they meet online - the recent UK Children Go Online survey found over 80 per cent awareness amongst 11 - 19 year olds.
Click here to read the case study
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