Stats crunch

Nationals

National newspaper advertising in 2007 was worth £1.9billion!

But why…?

Brands analysed by dunnhumby & TNS Worldwide in 2006 showed newspaper advertising generated an immediate 5% sales increase, much of this from new customers to the brands that they tracked.

Great for sales but fantastic for branding too – Millward Brown discovered that adding newspapers results in more than 5 times the bonding than TV alone and doubles brand commitment.

Wondering how many people national newspapers reach or how much advertising revenue the medium takes? 

For daily, weekly and monthly reach; total readership trends; loyalty of newspaper readership and advertising revenue performance and more,

download the powerpoint 'Marketplace Facts' from the NMA.

Regionals

Regional press is the largest print advertising medium in the UK, taking £3 billion a year and accounting for 17% of all advertising revenue. Online recruitment advertising in the regional press grew by 25.6% in 2006, from £41.5m to £52.2m.

Total spend in the regional press is nearly six times the total spend on radio, and just a little more than the combined total for internet, cinema and radio.

Top 10 Local Press Facts*

1. Eighty-four per cent of adults, 40.5 million people, read a local newspaper, making it the most widely read medium in the country. (BMRB/TGI 2007)
2. As a source of information about the local area in which people live, local newspapers are three times more popular than the next medium BBC TV news. (Press Gazette/YouGov 2007)
3. More than 3,400 local newspapers are sold in the UK every minute. (Advertising Association Yearbook 2007)
4. There are more than 1,300 local newspapers and 1,100 associated websites in the UK.
5. Local newspapers and their associated websites are 49 per cent more trusted and relied-upon than the nearest medium, commercial TV. (the wanted ads III 2007)
6. More than 13.5 million adults read a local newspaper but do not read a national newspaper. (BMRB/TGI 2007)
7. More than £788 million is spent each year buying local newspapers. (Advertising Statistics Yearbook 2007)
8. Nearly a third of local newspaper readers keep at least one cat, dog or bird as a pet. (BMRB/TGI 2007)
9. Advertising on local newspaper websites is 77 per cent more likely to be believed and relied-upon than advertising on other websites. (the wanted ads III 2007)
10. Seventy-nine per cent of people aged between and 15 and 24 read a local newspaper. (BMRB/TGI 2006)

Sources:

Advertising Association Yearbook Data 2007

*The Newspaper Society
http://www.newspapersoc.org.uk/Default.aspx?page=3184

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