At least try to read this!
National Press
Millward Brown's report on how newspaper advertising works found that:
- Newspapers are a fundamentally effective media
- Newspapers are unique
- Newspapers deepen advertising responses
- Newspapers deliver impactful advertising
- Newspapers and TV work in synergy
The complete guide to the medium, well worth a good read.
View the full report here
Neuroscience - proof that newspapers deliver emotion
Pioneering neuroscience measured the brain 'recognition' effect of seeing TV and newspaper ads on brand response. The results provided strong evidence for newspapers ability to generate an emotional response and for the power of newspapers in combination with TV.
Click here for a summary of the experiment and the associated documents...
Awards for National Newspaper Advertising - the ANNAs
Founded by the Newspaper Marketing Agency, the ANNA awards are judged by the cream of the advertising world including directors from the top creative and media agencies.
Click for the website and 2007 winners...
Regional Press
The presentation below explains how regional press offers…
- Huge scale
- Local access
- Active Involvement
- Low ad avoidance
…and these factors combined result in more readers taking ACTION from regional press advertising.
Click here to view...
Top 10 Regional Press Ads of 2007
As featured in Campaign... click here to view.
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