A picture paints a thousand words, how many does a video colour in?
Have a look at this video for Emap’s Spring Fair which gives a great overview of one of the UK’s biggest and best exhibitions – how many celebrities can you spot?
For more inspiration, you can find some great case studies and exhibition eye candy on George P Johnson’s site at www.gpj.com (GPJ is the world’s biggest and most respected Experience Marketing Agency).
Why Exhibitions?
A great summary of the benefits of exibitions can be found on the Reed Exhibitions website: presenting the case to both exhibitors and delegates.
Not really aimed at the casual reader, this is a 22-page electronic tome from The International Association of Exhibitions and Events which (apologies to Ronseal) does what it says on the cover... there are however a number of tables of key statistics which give some interesting 'at a glance' insights into what is happening in the events industry at the moment.
If you've got an interview lined up, a quick scan through might make you feel more confident about terminology and key themes but please don't get ahead of yourself and try to quote at the interview - there's simply no need!
