Contract publishing - at least try to read this!
Essential reading to get you started...
Customer Magazines – bringing Brands to life
Emily Fovargue considers the advantages of Customer Magazines for getting the message across and keeping it at the forefront
“In the latest ABC results, which list magazines but their verified circulation figures, customer titles occupied eight slots in the top ten magazines – and all of the top seven spots.”
Click here to read the full article...
Business Marketers Spend Big on Custom
Interesting American research on attitudes to marketing spend in B2B customer magazines.
Click here to view
The 25 minute medium
Lovely slick promotional website from the APA about the power of customer magazines and how they lead to more profitable conversations between a brand and its customers.
www.25minutes.co.uk
You should also check out the resources in the Business Media and Consumer Magazines sections, much of this is relevant too...
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