Stats crunch
The population of the UK spends just over £2billion on consumer magazines, buying 1,377 million copies:
- 75% of all UK adults read a consumer title
- 84% of 15-24yr olds read a consumer title
As at 2006, some 3,409 different magazine titles are published in the UK - a number that has increased by 21 per cent over the last 10 years. Ad expenditure runs at around £812million.
View the top 100 selling magazines [pdf]
View the top 100 circulating magazines [pdf]
The PPA Marketing website has a wealth of industry data and research findings that support the business case for magazine advertising - warning - you can get lost in this website for hours..!
www.ppamarketing.net
We think that some of the most interesting stats come from the Absorbing Media study that show how powerful magazines are for prompting action:
| Action |
Mag-
azine
% |
News-
paper
% |
Supple
-ment % |
TV
% |
Radio
% |
Web-
site
% |
| Picked up ideas |
68 |
50 |
52 |
62 |
33 |
60 |
| Followed some advice given |
43 |
35 |
30 |
35 |
24 |
37 |
| Tried something for first time |
36 |
23 |
24 |
33 |
16 |
32 |
| Bought something |
41 |
29 |
26 |
28 |
16 |
43 |
| Any of these |
87 |
78 |
75 |
83 |
58 |
86 |
Source: www.ppamarketing.net
|
