Consumer magazines - at least try to read this!
Essential reading to get you started...
The power of consumer magazines
In 2007, the PPA launched a new "revolutionary" promotional campaign reminding advertisers that although magazines are 'old' media, they have unique qualities and are more relevant today than ever.
The website makes interesting reading/watching - replicating a magazines experience online - otherwise the PDF is more portable!
Click here to download the PDF presentation
Or visit the website...
8 slides on why you should use magazines
PPA again and pretty self-explanatory!
Click here to download the presentation (you need PowerPoint)
MEDIA PACKS...
If you are buying advertising, you will almost always want to see a media pack. This is a document containing all the relevant information about a publication: what it stands for, target audience, readership, circulation, the process of placing ads and the rate card.
Here's a couple of examples to review...
Routes To Success For Consumer Magazine Websites
Slightly older but an interesting summary of an FIPP survey - websites operated by consumer magazines are proving that they can attract significant new audiences and new advertisers.
You might find the full report a bit much but the link below takes you to a good one-pager...
Click here to read the summary and access the full report...
Also from FIPP, a nice one-pager on Elle's international expansion:
"Elle of an extension"
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