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Homeless People Advertising - Bumvertising™
Bumvertising™, or the use of sign holding vagrants to advertise, is a development of PokerFaceBook.com's most recent advertising campaign:
"I was a little nervous when I walked up to the first guy," he said. "I was expecting all kinds of questions, but the first thing he asked was, 'Do you have any tape?' He understood exactly what I wanted to do."
This gigantic image of the KFC Colonel was constructed from 65,000 1-foot-square tiles laid out in the Mojave desert.
The advert took six days to construct after weeks of planning and manufacture, and as part of the publicity stunt it was widely claimed that this was “the first logo to be visible from space”...
Ad-Air reaches "a captive audience of millions of premium international passengers" by placing advertisements of 20,000m2, approx 5 acres in size (that's 3 times the size of Old Trafford), flat on the ground alongside the flight paths in and out of the world’s busiest airports.
Interesting sales pitch: "Traditional roadside billboards tend to be seen by the same people day in day out; for example couriers, commercial drivers and people who live and work in close proximity. On the other hand Ad-Air advertisements are seen by a higher proportion of unique viewers as very few people fly on a daily basis." Nice eh?
One of a number of people who have 'sold their bodies' for advertising purposes - GoldenPalace.com added Kari Smith's forehead to their inventory which includes more than 100 arms, legs, chests and backs.
